How Much Data Does Hayday Use Per Hour

Recollect when farming games were a big deal a couple of years ago?

Well, one of them remained quite successful to this day – Hay Day.

Ane of the things that makes this game profitable in the sea of other similar games is its well-thought-out monetization.

Developers behind Hay Day monetization fix a great example for all game developers to follow, then let'southward clarify it.

How Successful Is Hay Day?

Hay Day is brought to us from a manufacturing plant of super successful games like Clash of Clans and Boom Beach – Supercell.

The game falls into the casual and simulation genres. It simulates a farm and comes with simple gameplay and a coincidental pattern. And it's no hole-and-corner – the market in these genres is very crowded and competitive.

Call up Farmville that you could only play on Facebook? Hay 24-hour interval was Supercell's successful answer to it in the class of a mobile game.

And hither's simply how successful.

Unless stated otherwise, the data in this article comes from an internal source.

This game kickoff appeared in 2012, and it didn't accept long for it to striking the elevation charts. For this game, 2014 was the twelvemonth. This year alone brought $268.55 million to the game. For comparing'due south sake, in 2020, the game generated 'only' $94.77 one thousand thousand.

However, Hay Solar day is not one of those games that got their xv minutes of fame and then disappeared.  Yes, later on its tremendous success in 2014 and 2015, the numbers decreased. Yet, the game has been maintaining a really decent revenue stream over the years.

To this 24-hour interval, the game got 327.26 meg worldwide downloads. The revenue numbers are every bit impressive – it made a total of $1.15 billion over the past eight years!

The U.s. players seem to be virtually into farming, as they brand up for the biggest part of the game's acquirement – 37.ane%.

One of the things that helped this game become and then successful was its user acquisition strategy. Supercell created many memorable Hay Twenty-four hour period ads. If you want to acquire more about how the game advertises, make sure to read our Hay Solar day advertisement dissection.

Wondering what is it near the game that drives all this revenue?

This is exactly the question we'll answer. I played the game myself to analyze Hay Day's user experience, gameplay, and monetization strategy.

First Impressions

When you first launch the game, you are given a backstory.

Your uncle has decided to retire and left yous a farm. This ways y'all will have to acquire to take care of subcontract animals like chickens, pigs, and cows. You will besides learn how to grow and harvest your ain crops.

Set up to become a farmer?

Art Style

If I had to explain Hay Day'southward fine art style in a single expression it would be feel-good .

A subcontract is only that kind of place, and Hay Day really successfully brought the experience. The game comes in casual fine art mode and high-quality 2d graphics.

One of the first things you notice are the game's detailed landscapes and warm and vivid color palette. The whole simulation of the subcontract – from landscapes to characters, animals, and features comes in blitheness manner.

This kind of cartoonish art style makes the game lightweight, attractive, and funny.

UI/UX

The controls in this game are just like the game itself logical, natural, and smooth.

Allow'southward say you want to harvest your wheat. All you have to practice is tap and drag your fingers over your fields. The same gestures apply to virtually of the features such every bit collecting eggs or milk. These kinds of controls brand the experience both quick and enjoyable.

As a actor, y'all spend most of your time at your farm, and there's enough of things you lot tin do around in that location.

The top right corner shows you how well y'all're doing in terms of the games' two currencies: coins and diamonds. At the peak middle of the screen, yous can see how many stars yous nerveless. It works as a progress bar to let you know how much more it takes to level up.

The bottom right is where you tin can get social, connect with your Facebook friends or young man farmers.

In the lesser left corner, you enter the game'due south store. This is where you volition get everything you demand to upgrade your farm – from animals to production buildings.

Game Tutorial

To help you with the nuts, you get a helper, a scarecrow called Mr. Wicker.

This talkative helper guides you through a step-by-step tutorial. The tutorial is interactive and teaches you about farming equally well every bit the bones game features. First, it shows y'all exactly how to make an activeness (e.g., harvesting) and so you get to try it out yourself.

For a newbie such as myself, this phase felt logical and easy to learn, just like information technology should exist.

Primary Game Mechanics

The farm works just like in existent life. Your animals have to be fed, y'all abound and harvest crops, and brand products out of them.

The game's core loop consists of:

1. Planting crops
2. Harvesting, feeding animals, and producing
3. Collecting the manufactured products
4. Selling manufactured products for coins
5. Buying new production equipment and animals

This is a never-ending process. If yous repeatedly exercise all of this, you can level up to unlock new and exciting meta-features.

To make the whole system heady for players, Hay Day uses many dissimilar mechanics, and these are some of them.

Timing Mechanics

Timers have an important function in Hay Day: they bring players back to the game, only likewise drive its revenue.

For example, when you plant your crops, y'all volition have to expect a while for them to grow. You fifty-fifty get to see them grow in real-time, which tin experience satisfying. Product manufacturing besides comes with look times.

Notwithstanding, everything comes with its own wait times. It may take you lot 2 minutes to grow some crops and every bit much equally 20+ hours to build production plants.

The only way you lot tin can skip wait times is by using diamonds. They work as the game'due south hard currency so you get a small amount of them from the game.

Idle Mechanics

In Hay Day, nosotros can see idle mechanics in relation to the timers.

What this means is that you don't have to actively play the game while the timers are counting. You lot can go offline to consume, sleep or practise anything else really, and the countdown will continue.

Thanks to this mechanic, you tin progress even when you're not interacting with the game.

Collectible Mechanics

Well-nigh every action you have in the game will bring you stars (experience points). Your stars collection is what tells you how far yous are from reaching the next level.

At present, the simply way for you to collect coins is past selling your products to other farmers.

You also collect diamonds, and they are almost nowhere to be institute (except in the game's store).

Accomplishment System

The game has an achievement system based on – well, achievements. In one case you complete an achievement, you will exist notified. If you lot tap your farmhouse, you can see a listing of available achievements and how close you are to completing them.

For example, you will get an Egghead achievement once you collect 12 eggs. Each time y'all accomplish some kind of a goal, you tin can claim a reward for it.

Completing an accomplishment is a big deal because information technology brings you the rarest jewels of all – diamonds.

Social Features

Hay Day always encourages you to get social. For this reason, it gives you one default friend, Greg, to teach you lot all about the value of in-game friendship.

You can visit your friends' farms and trade crops with them. If you lot connect with Facebook, you get to practise the same with your actual friends.

If yous don't want to practise and so, you can befriend random players in the newspapers or your neighborhood.

All of these are the skilful onetime casual game mechanics. So what is information technology then that makes the game stand out in the sea of farming games?

Here'southward what ane of the product leads at Supercell, Timur Haussila, (interviewed by Deconstructor of Fun) thinks on the subject:

"I believe the success can also exist linked to our approach, as we avoid teaching players how to play the game. There are no forced tutorials, missions or quests in Hay Day. And at that place's no "right way to play" the game or penalization for playing the game in different manner."

And I couldn't agree more on this ane.

I was surprised to see the game doesn't punish you for not logging in. If yous don't play the game for a while, your crops don't dry out out and your starving animals somehow stay alive. It really is a experience-proficient game.

Hay Solar day Monetization Strategy Autopsy

It's no underground – casual players merely want a uncomplicated and enjoyable gameplay experience.

In this instance, the audition consists of players who just desire to kill some fourth dimension, relax, and do some farm work.

The question is: how to monetize them?

Typically, coincidental games make more than revenue from in-app purchases (71%) than in-game ads (29%) (Unity). However, in that location are a lot of games that combine these two models.

Here's why.

This fashion, the non-payers get to savour gameplay for free. On the other mitt, the players that want to progress faster savour the convenience of making in-app purchases. Another primal affair is to integrate in-app ads properly.

Which Monetization Models Hay Day Uses?

Hay Day monetizes with a smart blend of in-app purchases and in-app ads. The game recently added a subscription feature as well.

According to Supercell'southward product lead, Timur Haussila, the game is extremely non-payer friendly.

"This might sound crazy, simply nosotros designed the game so that it could be truly played for free without ever having to pay in gild to progress."

"We wanted to give our non-paying players a chance to earn some hard currency and ads were the perfect solution."

Is it really like that though? Keep reading to find out.

Hay Day In-App Purchases Strategy and Setup

Players that want to make in-app purchases in Hay 24-hour interval take enough of options to choose from.

At the heart of it, Hay Twenty-four hour period monetization is set on a pay-to-skip approach.

Permit me explain.

The affair is, a lot of features in the game revolve around diamonds. Their main purpose is to skip wait times. And equally I mentioned earlier, wait times are all over the place. Other than skipping wait times, diamonds can get y'all almost anything.

Ran out of corn? Can't observe information technology anywhere? Use a diamond.

Unlike other in-game resources, diamonds aren't easy to get from the game. And when yous exercise get them (from achievements or level-ups), you more often than not become only 1.

This is why the game's shop offers a multifariousness of diamond packs for you lot to purchase.

Besides these, the diamond shop lists offers and weekly deals. When yous first brainstorm playing, they are locked. Yous volition exist able to access them in one case you lot level up a bit.

Yet, they are not the only item sold in the game. The game's store also sells coins. You lot volition use coins to buy items from the game'south shop. For example, for ownership more animals or production buildings.

Unlike diamonds, coins are easier to earn in the game. Yous become them for each product from your farm that you lot tin can sell. Merely hey, there is no such matter as too much coin, correct?

Pricing Structure for In-App Purchases

The #1 dominion of setting up prices for in-app purchases is to create a wide range of offers and cost points.

Another good practice is that the minimal price indicate shouldn't be beneath $2 (DeltaDNA). Also, as the prices increase, the offers should get more than and more than valuable.

Hay Twenty-four hour period is a textbook example of how to properly gear up an in-game store.

The offer of diamonds comes in six unlike sizes and prices. They range from $1.99 for a Pile of Diamonds to $99.99 for a Trunk of Diamonds.

When it comes to coins, the offer is diverse likewise. There are six unlike offers: from $0.99 for a Pile of Coins to $79.99 for a Torso of Coins.

Wondering which one of these the players are most probable to purchase?

Diamonds are the game'southward bestsellers. Here is a list of top in-app purchases amidst the Apple tree App Store users:

• Pile of Diamonds ($1.99)
• Bag of Diamonds ($iv.99)
• Sack of Diamonds ($9.99)

How In-App Purchases Really Work in Hay Day

At present that we've got the nuts covered, permit me have you lot through my farming experience.

I've played Hay Day for 7 days to figure out exactly how their coin-making machine works.

Days 1, two, and 3

When I started playing Hay Day I was awed.

The thing is, I've been playing the game for three days. In fact, I take already progressed to level 7. I unlocked a agglomeration of new features and enjoyed endless gameplay. But there were no clues of IAPs whatsoever.

I kept wondering, what's the catch?

Only subsequently I spent all the diamonds that I received at the beginning, balmy hints of IAP monetization started actualization. I was taken to the game's store, correct to the diamond department.

Mean solar day iv

When I reached level 8, I got the first special IAP offering in the game.

It didn't come every bit a pop-upward, but as a small notification adjacent to the diamond store icon.

Apparently, I unlocked the offers segment in the store and got a special bundle offer.

The offering says it comes at a price of $i.99 and with a 24-hr timer. Co-ordinate to the offer, the discount is every bit high as 76%.

Solar day 5

On the adjacent day, the IAP offers connected. Another one appeared as a ticking timer placed underneath the store icons.

It is named the Farm Pack and brings a lot of resources at the price of $0.99. However, you just accept 24 hours to make a purchase. This was the well-nigh generous offering I've seen in the game so far.

Day 6

When I reached level 11 I unlocked the Farm Pass – Hay Day'southward subscription feature.

Farm Pass runs every calendar month for the whole month, for players at level 11 or higher. And at that place are 2 versions of it, gratis and paid.

The free version grants you rewards, merely they are limited. On the other mitt, the paid version gives you access to all the rewards during a calendar month's time.

Finally, I was offered to purchase the Farm Laissez passer at the price of $four.99.

Later that, the Farm Pass offer was included in the Diamond Shop's offer section.

Day 7

On Day vii, the Farm Pass offer was included in the game's store.

Information technology replaced the previous offering, so I learned that the offers here really are time-limited. Dissimilar other games, the timers in Hay Day are not just a cheap trick.

On this day, I finally unlocked the diamond shop'due south last locked category, the Weekly Deals. There are iii bundle deals – and you tin only purchase them with diamonds.

And you lot already know how hard information technology is to become diamonds naturally, so your only selection is to purchase them.

Hay Day In-App Ads

When you accept a lot of non-paying players, you have to notice a way to monetize them as well.

And this is where in-app ads come to the rescue.

At the same time, including ads in your game means skating on thin ice. The main risk is obvious – they can ruin the gameplay experience. You lot don't desire a agglomeration of angry comments about this across the app stores.

Hay Day's developers are aware of this, and so they advisedly approached advertisement monetization.

Which Ad Format Is Used in Hay Twenty-four hour period

Hay Twenty-four hour period uses the players' favorite advertizement format – rewarded video ads.

Unlike interstitials and banners, this advertising format is hardly going to hurt the gameplay experience for anyone. In fact, let'southward get over some statistics that tell us about how players perceive rewarded video:

• 68% of players say they like this advertizing format (TechCrunch)
• 32% of players call up they are useful, 27% detect them interesting, and 12% recall they are enjoyable (Facebook Audience Network)
• They are seen every bit the least confusing advertising format – only 24% of players find them confusing (Facebook Audition Network)

Bonus: the players who sentinel them are 6x more than likely to brand in-app purchases! (ironSource)

At present permit's become into more details on how Hay Day included rewarded video ads in the game.

How Frequently Ads Announced

The craziest thing most ads in Hay Day is – they don't hunt you, you have to look for them yourself.

Hither's a worried player's annotate from Supercell'southward forum: "Why does HayDay have optional advertisements? Are they non earning as much income as the other games?"

Yep, they are that unobtrusive.

The possibility to watch rewarded video ads opened upward when I reached level 10. I wasn't even introduced to the possibility, but had to find it myself.

Here'south how it works.

Information technology comes in the form of a cinema ticket that is placed correct past your farm's mailbox. Information technology takes yous to the Nighttime at the Movies and you sentry a Trailer to get a random daily reward. The trailers are actually ads for other games.

There were two ads for the same match iii puzzle game, one for an adventure game and one for a strategy game. All of them were 30 seconds long, and so I had to wait that long to claim my rewards.

Notwithstanding, you lot can't lookout man countless ads. I watched four ads and reached my daily limit. If yous want more daily rewards, you accept to return tomorrow.

Information technology is as well interesting that paying players don't have to watch ads. Later you brand your first buy, you won't be able to see ads. Instead, you can just come to the movies to claim your daily rewards.

I would dare to say that the game could afford to exist a flake more obtrusive with ads. For example, at least by presenting the rewarded video ad choice once in a while.

User Retention in Hay Twenty-four hour period

For a monetization strategy to work, the game has to exist able to retain players. It is well known that players naturally tend to lose interest in games early on.

According to Benchmarks+ platform by GameAnalytics, even the meridian 2% of casual games lose roughly half of the players on the very first day. After 7 days' time, merely about 23.5% of them keep playing.

Average casual games have information technology even worse. On the first solar day, they keep an average of 23% of players. After a week, they are left with but 4% of players

This is why the first-time user experience has to be flawless.

To keep the players from churning, there must exist something new and heady to keep them coming back all the time. This is why Hay Day never stops upgrading the game and its user retention techniques.

Tutorial

The start contact with the game, the tutorial, is washed well. Information technology doesn't overwhelm you lot with unnecessary information but provides an easy-to-learn experience. It is interactive, elementary, and logical.

Activities

Another thing important for user retention is e'er keeping the player busy. And fifty-fifty though look timers are all over the game, that doesn't hateful you take nothing to practise.

Exactly the opposite. You can catch up with the newspaper, buy products y'all might demand, put your products upward for sale, visit your friends' farms, go to the movies, etc.

Still, these activities are not as exciting as upgrading your farm and progressing. For this reason, you will probably exit the session at one point and return once the timers practise their matter.

Events

Yous get to unlock events at level 9. At this point y'all've proven – y'all're an engaged player.

And to engage yous fifty-fifty more than, they let you participate in different in-game events. If you lot participate, you can get bonuses, boosts, or rewards.

For case, I participated in a global Truck Deliveries outcome that encouraged me to make as many truck orders in a short amount of fourth dimension as possible.

Social Features

The social features in the game similar neighbours, friends, and Facebook friends give players a sense of community.

Besides, the social media features can boost word-of-mouth and organic growth.

Unlockable Features

Not everything is revealed to you at one time, so you are curious to see what your next level upwardly will bring y'all.

This is i of the things that motivates you to continue coming dorsum to the game and progress.

Button Notifications

In one case you go out the game and go back to existent life, push notifications will be there to remind you about your subcontract.

And here'southward my feel with push notifications in Hay Day.

In the beginning few days, in that location were only a few messages per day.

Later on, equally I played more than, they got a flake more than frequent. Basically, I was notified when the timers accept washed their job.

Over the form of 7 days, the content was pretty much the same. I got letters like Milk is prepare to be collected, Dairy construction finished, and All crops are ready to exist harvested.

As you can see, they were all related to my subcontract'due south progress, nothing else. There were no IAP offers or even event notifications.

5 Things You Can Learn From Hay Mean solar day Monetization Strategy

If Hay Mean solar day created a transmission chosen How to Monetize, I presume it would look something like this.

Let's sum up all the all-time practices we've learned from Hay Day monetization.

1. Utilise the Winning Monetization Combination

If you're in search of a promising monetization formula for your game, hither's 1.

In-App Purchases + Rewarded Video Ads + Subscriptions

In-app purchases take been the #i monetization model for a long, long fourth dimension. Fifty-fifty after all this time, they are withal the about popular one – 79% of games utilise them. (Business organization of Apps).

And then there are rewarded video ads. This advertizement format is an excellent fit with in-app purchases, and can even increase them. If that doesn't happen, yous still monetize your non-payers.

It'due south interesting that subscriptions were added to Hay Mean solar day after 8 years of beingness. Why now? Well, the discussion in the industry is that subscriptions are the hereafter of monetization, and Supercell recognized this.

Finally, best practices are no guarantee that you will successfully monetize your game. What makes Hay Day monetization so successful are constant upgrades and listening to their players.

2. In-App Purchases Shouldn't Be Annoying

This is the almost shocking affair about Hay Mean solar day Monetization – information technology's non pushy at all. When you start playing, you already await some pop-ups and beginner packs.

Nevertheless, Hay Solar day has a different approach. Beginning, they go you hooked on the gameplay. And then when yous're hooked to the betoken where you might desire to make IAPs, you lot will know where to notice them.

The offers never come in the form of pop-ups and discount signs jumping all over the identify. Instead, they come up as pocket-size marks or timers – enticing you to bank check them out.

Hay Twenty-four hour period could even make their IAP strategy a bit more aggressive, and information technology probably wouldn't hurt the game.

iii. Make Special Offers Valuable and Time-Express

In Hay 24-hour interval, special offers pay off significantly more than standard offers. Another smashing practice they apply is combining different items and putting them into bundles.

When these valuable offers are time-express, this makes them even more attractive. Merely only when they're non fake. The players are not naive – they will figure out when they are deceived.

For this reason, Hay Day's timers are real. If the players miss the offers, their only choice is to look for the next ones.

four. Subtly Integrate Rewarded Video Ads

Getting casual gamers to make in-app purchases is not an easy job. A vast majority of players are never going to pay for anything in-game.

But they will wait for costless ways to progress faster, and they will discover rewarded video ads.

Hay 24-hour interval made a smart move and saved rewarded video ads for higher-level players. But simply for those who make the effort to find them. At that place is not a single pop-up that directs players to spotter the ads.

When the players notice the ads and watch through them, they receive a random reward.

Information technology is important to mention that the ads are limited. Subsequently the players hit the daily limit, they will strive for more rewards. This is the thing that will brand them come back tomorrow and the day afterwards that.

5. Add together a Subscription Feature

"It's a way to go really cool stuff in the game just by playing.", this is how Hay Day describes their subscription characteristic – the Farm Pass .

And if y'all want the coolest stuff – buy the subscription. The Farm Pass comes in the form of seasons that last for 1 month. They don't even phone call it a subscription, but information technology definitely is. More precisely, information technology is a non-renewing subscription.

Wondering what makes a player want to buy the next season'due south Subcontract Pass?

Hay Day took intendance of this by designing special rewards – perks. These rewards merely last until the finish of a season. If the players don't want to lose their privileged in-game life, they will purchase another subscription.

Finally, the option of fifty-fifty getting the Subcontract Pass opens upwardly to players at level eleven and in a higher place. Therefore, the subscription is targeted at semi-experienced and experienced players.

Wrapping It All Up

Equally you can see, money doesn't grow on trees (or farms), even for high-quality games such every bit Hay Mean solar day.

Monetization can exist a catchy and complicated process. Even Hay Day monetization is however getting regular upgrades, just like the gameplay itself.

If you lot feel like you could use a hand in finding the platonic monetization strategy for your game, feel free to contact usa.

P.S. If yous like this article, don't forget to subscribe to our newsletter for more game analyses!

How Much Data Does Hayday Use Per Hour,

Source: https://www.blog.udonis.co/mobile-marketing/mobile-games/hay-day-monetization

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